TV presenter and former jockey Mick Fitzgerald has fronted Betfair’s ‘National Jockey Day’ campaign aimed at increasing recognition for jockeys up and down the country, in a deal negotiated by LBM. The campaign also raised money for the Injured Jockeys Fund.
This year’s event took place in collaboration with the Betfair Chase Festival at Haydock. Betfair donated £1 to the IJF for every tweet which contained the hashtag #NationalJockeyDay. Mick took part in videos & other online content, as well as TV and media around the campaign.