Sir Anthony McCoy is to feature in all the adverts and idents surrounding racing coverage on ITV. William Hill, for whom AP is an Ambassador, agreed a one year sponsorship deal with the terrestrial channel. AP is also a co-presenter pundit for ITV covering all the big races days.
William Hill are to sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents.