Sir Anthony McCoy has been announced as part of ITV’s racing team, in a deal negotiated by LBM. The legendary jockey will lend his expert insight and analysis to some of the biggest dates in the racing calendar on ITV, including the Cheltenham Festival and the Grand...
Sir Anthony McCoy and Paul O’Connell appeared on A Question of Sport last week, as arranged by LBM. Both joined Phil Tufnell’s team on the BBC TV sports quiz show. The former Ireland, Lions and Munster captain O’Connell earned himself a standing ovation after his team...
Sir Anthony McCoy joined the former All Black captain Sean Fitzpatrick and Mayo GAA star Aidan O’Shea on a panel of sports stars at a gala dinner in Ballina. As Laureus’ ambassador, AP helped them launch a three way partnership between Laureus Sport For Good...
TV presenter and former jockey Luke Harvey has been announced as part of ITV’s new racing line-up as the channel moves towards the start of its coverage next year. Luke joins as an expert, providing analysis, reporting, previews amongst other things. ITV is set to...
Sir Anthony McCoy has joined Grand National sponsor Randox Health as a brand ambassador on a 3 year deal negotiated by LBM. This signals a new era of sponsorship for racing and is an active move to promote a healthier and more positive lifestyle, for jockeys and the...
Sir Anthony McCoy made a guest appearance on the TV show A League of the Own last week, starring in “The Voice of Sport”. The 20 times champion jockey sang a rendition of Mr Brightside by The Killers, complete with Brandon Flowers’ feather jacket. AP beat off...
