AP McCoy will continue in his role as Ambassador for Albert Bartlett, in a revised 3 year deal negotiated by LBM. The potato giants sponsored AP’s riding breeches for many years, but retirement means AP’s duties will move into other areas of business development. AP...
Stars were out in force for the London Premiere of “Being AP”, a feature length documentary providing an in-depth look at one of the world’s greatest sportsmen, AP McCoy. AP was joined by the likes of Zara Philips, Laura Lopes, Sheik Fahad, Victoria Pendleton,...
TV presenter and former jockey Mick Fitzgerald has fronted Betfair’s ‘National Jockey Day’ campaign aimed at increasing recognition for jockeys up and down the country, in a deal negotiated by LBM. The campaign also raised money for the Injured...
AP McCoy features in a two-part documentary series “Chasing Perfection” presented by Michael Johnson which focuses on modern sporting achievements and the impact sports science and technology has on the world of sport. AP is interviewed as part of this study by The...
Legendary jockey AP McCoy appeared as the main guest on The Late Late Show, RTE’s flagship talk show. AP talked openly about the obsessive commitment that drove him to become the most successful rider of all time, and what’s next now he has hung up his saddle. AP was...
Hal Robson-Kanu joined the BBC Wales team for the Wales v Netherlands friendly match at the weekend. Hal, who is currently side-lined with an ankle injury, previewed the match and provided expert analysis on Wales’ 3-2 defeat. Wales currently without several key...
