Latest News

AP McCoy is to spearhead a new initiative to add to the existing Jockeys Coaching programme to be known as “The AP Academy”. The Academy, "an inspirational programme of continued support and development", will help to bridge the gap between claiming and full...

Chloe Madeley has teamed up with Bensons for Beds, in a deal negotiated by LBM, as part of a study to discover the physical performance benefits of adding just two hours of sleep. The sports tests were measured in a variety of ways, focusing on reaction time, pain...

Retired Champion jockey AP McCoy provided the opening keynote speech at the annual APMP UK Conference in London this week. He opened proceedings with a 45 minute illustrated speech, to inspire those in business. Over 200 delegates, who practise in the areas of bids,...

Wales rugby legend Shane Williams is to appear pitchside at Twickenham tomorrow to discuss the 2015 Rugby World Cup semi-final between New Zealand and South Africa. Shane will then co-commentate during the match that sees the All Blacks as favourites, having won 47...

Champion jockey AP McCoy is to be guest presenter for the Richard Davies Awards being held at Cheltenham racecourse next month. Thirteen contenders have been announced and this annual award recognizes the career development of jockeys and demonstrates the diverse...

AP McCoy held a charity ball in London last weekend with proceeds going to two charities close to his heart, Tiny Tickers and the Injured Jockeys Fund. Sports stars, TV personalities, members of the racing and corporate world were in attendance to support AP’s charity...

After qualifying for the Euros for the first time in 58 years, Wales side will play Holland in a friendly in Cardiff next month as part of their build up towards Euro 2016. Wales striker Hal Robson-Kanu may have to miss this match after picking up an ankle injury...

Champion jockey AP McCoy will be back on a horse at The Open, the biggest jump meeting in the UK this side of Christmas, which takes place at the home of Jump Racing, Cheltenham racecourse on 13th November. AP has agreed to take the reins of a Grand Prix dressage...

Champion jockey AP McCoy OBE joined Will Greenwood and Denise Lewis to speak at the Sport for Freedom gala dinner at Stamford Bridge. The evening was designed to mark Anti-Slavery Day, bringing together people from the world of sport, entertainment, media, and...

The 20 time champion jockey AP McCoy is to continue in his role with Cheltenham racecourse, by becoming the Ambassador for the new “Cheltenham Club”, Gloucestershire’s most exclusive members club. The Cheltenham Club, which is part of the racecourses’ extensive £45m...

AP McCoy was joined by the Channel 4 racing presenter Emma Spencer to host a private party at Goodwood racecourse. The legendary jockey and Emma spent the day with high profile guests, enjoying a spot of lunch and watching the afternoon’s racing. They provided their...

New LBM client & Welsh footballer Hal Robson-Kanu attended the London Premier of “The Martian”. The film starring Matt Damon and directed by Ridley Scott. "The Martian" features a botanist who successfully cultivates a plot of potatoes to survive on the planet...

The Sky Sports News presenter Olivia Wayne will host the World Branding Awards at Kensington Palace this week, as organised by LBM. The event recognises some of the biggest and best brands in the world for their work and achievements. Olivia will address around 70-80...

Olivia Wayne will MC the 5th annual PW Group Services Ltd Charity dinner in Birmingham this month, as agreed by LBM. The Sky Sports News presenter will host the evening alongside Southampton legend Matt le Tissier. Olivia will also present awards to the winners of the...

The world’s greatest jockey AP McCoy OBE has been selected to play in the 2015 Alfred Dunhill Links Championship at St Andrews, which starts on 29th September. This international championship is one of the most prestigious tournaments on the European Tour. The Alfred...

The legendary Welsh winger, and ITV Rugby World Cup pundit Shane Williams will join Ben Kay and David Flatman at the Radio Times Festival at Hampton Court later this month. Shane will chat to a large audience about the 2015 tournament and provide previews to the key...

AP McCoy will join his siblings Anne-Marie and Colm McCoy as they relaunch the Tumbledown Bar in Moneyglass, in association with Creagh Concrete. He will also undertake a Q&A session. All proceeds from the day will go to the NI Children's Hospice. There will also...

Documentary feature ‘Being AP’ is premiering tonight at the Toronto Film Festival, as part of TIFF Docs. Only 20 of 6000 films have been selected for screening and AP has travelled to Canada for the red carpet event. The film follows 20-time champion jockey AP McCoy...

Shane Williams is to feature in the “Rugby World Cup :Greatest moments” programme on ITV4 on 17th September. The Welsh winger was interviewed along with Sir Ian McGeechan and Jason Robinson. The programme is aired at 2000 on the 17th and repeated at 2215 on 23rd...

Another win for AP McCoy as the retired 20 time Champion jockey returned to the saddle for a one-off appearance. AP teamed up with Brendan Powell again on Gannicus in the Leger Legends charity race at Doncaster. The race was in aid of the Northern Racing College and...