The former Wales rugby legend Shane Williams is one of eight contestants to participate in a new 6-part entertainment show “Eternal Glory” which will be broadcast in October. LBM negotiated the deal with ITV on behalf of Shane, which sees him compete against other sporting personalities, taking on tough physical and mental challenges in a bid to prove he is the ultimate champion.
The show, hosted by Richard Bacon, takes place in Croatia, where the athletes are assessed for psychological endurance, reaction speed, agility, hand-eye coordination, strength, stamina, visualisation, strategy, adaptability, and recovery time. Other contestants include James Cracknell, Matt Le Tissier, Fatima Whitbread, Jade Johnson, Liz McColgan, Gail Emms and Christian Malcolm.