Latest News

The greatest jockey of all time AP McCoy provided a business motivational speech for the AIB Group and its employees and business owners in Birmingham. AP delivered key company messages, drawing upon his own experiences in sport and business. He imparted advice on how...

AP McCoy OBE was guest of honour and presented some awards at the 2015 All-Ireland Scholarships ceremony held at the University of Limerick. Sponsored by JP McManus, the scholarships are worth €6,750 per year and continue for the duration of the undergraduate...

The 20 times Champion jockey AP McCoy has been awarded with the Sir Peter O’Sullevan Award for 2015. Sir Alex Ferguson spoke at the yesterday’s annual lunch, as did AP who is a Trustee of the Sir Peter O’Sullevan Charitable Trust. Sir Peter sadly passed away earlier...

The Wales & Reading forward Hal Robson-Kanu joined Darren Fletcher and Robbie Savage as a guest on their Matchday Live show on BT Sport. Hal, who is currently side-lined with injury, appeared on the Fletch & Sav show to discuss all things football.

AP McCoy will continue in his role as Ambassador for Albert Bartlett, in a revised 3 year deal negotiated by LBM. The potato giants sponsored AP’s riding breeches for many years, but retirement means AP’s duties will move into other areas of business development. AP...

Stars were out in force for the London Premiere of “Being AP”, a feature length documentary providing an in-depth look at one of the world's greatest sportsmen, AP McCoy. AP was joined by the likes of Zara Philips, Laura Lopes, Sheik Fahad, Victoria Pendleton, Carl...

TV presenter and former jockey Mick Fitzgerald has fronted Betfair's 'National Jockey Day' campaign aimed at increasing recognition for jockeys up and down the country, in a deal negotiated by LBM. The campaign also raised money for the Injured Jockeys Fund. This...

AP McCoy features in a two-part documentary series “Chasing Perfection” presented by Michael Johnson which focuses on modern sporting achievements and the impact sports science and technology has on the world of sport. AP is interviewed as part of this study by The...

Legendary jockey AP McCoy appeared as the main guest on The Late Late Show, RTE’s flagship talk show. AP talked openly about the obsessive commitment that drove him to become the most successful rider of all time, and what’s next now he has hung up his saddle. AP was...

Hal Robson-Kanu joined the BBC Wales team for the Wales v Netherlands friendly match at the weekend. Hal, who is currently side-lined with an ankle injury, previewed the match and provided expert analysis on Wales’ 3-2 defeat. Wales currently without several key...

AP McCoy will attend the premiere of his film BEING AP in Dublin this evening, along with guests such as Brian O’Driscoll, Barry McGuigan amongst many others. “Being AP” is a feature length documentary providing an in-depth look at one of the world’s greatest...

AP McCoy is to feature in a TV commercial, advertising his new role as presenter and pundit for Channel 4 Racing. AP will make his TV debut starting at The Open meeting at Cheltenham on Saturday 14th November. You can view the advert on Channel Four's YouTube page.

Shane Williams joined the BBC’s A Question of Sport as a panellist on the show, as arranged by LBM. The Wales rugby joined Phil Tufnell and fellow contestants Danny Mills, Rebecca Adlington and Osi Umenyiora. This episode is being broadcast this week at 10.35pm on...

AP McCoy has another piece of silverware to add to his ever expanding trophy cabinet after being awarded the 2015 Equestrian of the Year Award. This after dominating jump racing for 23 years, taking part in over 16,000 races of which he won over 4,348. AP delivered...

The greatest jockey of all time AP McCoy attended high profile Bank of Ireland event at St Paul’s Cathedral to deliver a keynote speech and participate in a Q&A. AP focused on the importance of strong relationships & management, drawing upon his phenomenal...

AP McCoy will join Channel 4’s racing team on an exclusive contract from this November, in a deal negotiated by LBM. AP’s first broadcast with the Channel 4 team will be on the Saturday (14th November) of The Open at Cheltenham and he will also work on some of Channel...

The most successful jump jockey of all time tells the complete story of his astonishing career in his new book “Winner: My Racing Life”, published this week by Orion Books. In his book, AP reflects on the unparalleled career he forged from humble beginnings in...

AP McCoy is to spearhead a new initiative to add to the existing Jockeys Coaching programme to be known as “The AP Academy”. The Academy, "an inspirational programme of continued support and development", will help to bridge the gap between claiming and full...

Chloe Madeley has teamed up with Bensons for Beds, in a deal negotiated by LBM, as part of a study to discover the physical performance benefits of adding just two hours of sleep. The sports tests were measured in a variety of ways, focusing on reaction time, pain...

Retired Champion jockey AP McCoy provided the opening keynote speech at the annual APMP UK Conference in London this week. He opened proceedings with a 45 minute illustrated speech, to inspire those in business. Over 200 delegates, who practise in the areas of bids,...