Latest News
AP McCoy features in a new Channel 4 TV Advert
AP McCoy is to feature in a TV commercial, advertising his new role as presenter and pundit for Channel 4 Racing. AP will make his TV debut starting at The Open meeting at Cheltenham on Saturday 14th November. You can view the advert on Channel Four's YouTube page.
Shane Williams joins A Question of Sport as a panellist
Shane Williams joined the BBC’s A Question of Sport as a panellist on the show, as arranged by LBM. The Wales rugby joined Phil Tufnell and fellow contestants Danny Mills, Rebecca Adlington and Osi Umenyiora. This episode is being broadcast this week at 10.35pm on...
AP McCoy Receives HOYS Equestrian of the Year Award 2015
AP McCoy has another piece of silverware to add to his ever expanding trophy cabinet after being awarded the 2015 Equestrian of the Year Award. This after dominating jump racing for 23 years, taking part in over 16,000 races of which he won over 4,348. AP delivered...
AP McCoy gives Motivational Speech to the Bank of Ireland
The greatest jockey of all time AP McCoy attended high profile Bank of Ireland event at St Paul’s Cathedral to deliver a keynote speech and participate in a Q&A. AP focused on the importance of strong relationships & management, drawing upon his phenomenal...
AP McCoy joins Channel 4 Racing as a Presenter and Pundit
AP McCoy will join Channel 4’s racing team on an exclusive contract from this November, in a deal negotiated by LBM. AP’s first broadcast with the Channel 4 team will be on the Saturday (14th November) of The Open at Cheltenham and he will also work on some of Channel...
“WINNER: My Racing Life” by AP McCoy is Published
The most successful jump jockey of all time tells the complete story of his astonishing career in his new book “Winner: My Racing Life”, published this week by Orion Books. In his book, AP reflects on the unparalleled career he forged from humble beginnings in...
AP McCoy to head Injured Jockeys Coaching Academy
AP McCoy is to spearhead a new initiative to add to the existing Jockeys Coaching programme to be known as “The AP Academy”. The Academy, "an inspirational programme of continued support and development", will help to bridge the gap between claiming and full...
Chloe Madeley teams up with Bensons for Beds in Sleep Study
Chloe Madeley has teamed up with Bensons for Beds, in a deal negotiated by LBM, as part of a study to discover the physical performance benefits of adding just two hours of sleep. The sports tests were measured in a variety of ways, focusing on reaction time, pain...
AP McCoy opens the APMP UK Annual Conference with Keynote Speech
Retired Champion jockey AP McCoy provided the opening keynote speech at the annual APMP UK Conference in London this week. He opened proceedings with a 45 minute illustrated speech, to inspire those in business. Over 200 delegates, who practise in the areas of bids,...
Shane Williams to co-commentate on the RWC semis for ITV
Wales rugby legend Shane Williams is to appear pitchside at Twickenham tomorrow to discuss the 2015 Rugby World Cup semi-final between New Zealand and South Africa. Shane will then co-commentate during the match that sees the All Blacks as favourites, having won 47...
AP McCoy to present the Richard Davies Award at Cheltenham
Champion jockey AP McCoy is to be guest presenter for the Richard Davies Awards being held at Cheltenham racecourse next month. Thirteen contenders have been announced and this annual award recognizes the career development of jockeys and demonstrates the diverse...
AP McCoy holds sensational Charity Ball in London for Tiny Tickers
AP McCoy held a charity ball in London last weekend with proceeds going to two charities close to his heart, Tiny Tickers and the Injured Jockeys Fund. Sports stars, TV personalities, members of the racing and corporate world were in attendance to support AP’s charity...
Wales start their Euro 2016 build-up against Holland
After qualifying for the Euros for the first time in 58 years, Wales side will play Holland in a friendly in Cardiff next month as part of their build up towards Euro 2016. Wales striker Hal Robson-Kanu may have to miss this match after picking up an ankle injury...
AP McCoy turns his hand to Dressage at The Open at Cheltenham
Champion jockey AP McCoy will be back on a horse at The Open, the biggest jump meeting in the UK this side of Christmas, which takes place at the home of Jump Racing, Cheltenham racecourse on 13th November. AP has agreed to take the reins of a Grand Prix dressage...
AP McCoy speaks at the Sport for Freedom Charity Gala Dinner
Champion jockey AP McCoy OBE joined Will Greenwood and Denise Lewis to speak at the Sport for Freedom gala dinner at Stamford Bridge. The evening was designed to mark Anti-Slavery Day, bringing together people from the world of sport, entertainment, media, and...
AP McCoy continues in his role as Cheltenham Ambassador
The 20 time champion jockey AP McCoy is to continue in his role with Cheltenham racecourse, by becoming the Ambassador for the new “Cheltenham Club”, Gloucestershire’s most exclusive members club. The Cheltenham Club, which is part of the racecourses’ extensive £45m...
AP McCoy & Emma Spencer host a Private Occasion at Goodwood
AP McCoy was joined by the Channel 4 racing presenter Emma Spencer to host a private party at Goodwood racecourse. The legendary jockey and Emma spent the day with high profile guests, enjoying a spot of lunch and watching the afternoon’s racing. They provided their...
Hal Robson-Kanu attends the Premiere of “The Martian”
New LBM client & Welsh footballer Hal Robson-Kanu attended the London Premier of “The Martian”. The film starring Matt Damon and directed by Ridley Scott. "The Martian" features a botanist who successfully cultivates a plot of potatoes to survive on the planet...
Olivia Wayne to host the World Branding Awards in London
The Sky Sports News presenter Olivia Wayne will host the World Branding Awards at Kensington Palace this week, as organised by LBM. The event recognises some of the biggest and best brands in the world for their work and achievements. Olivia will address around 70-80...
Olivia Wayne to host the PW Group Services Charity Evening
Olivia Wayne will MC the 5th annual PW Group Services Ltd Charity dinner in Birmingham this month, as agreed by LBM. The Sky Sports News presenter will host the evening alongside Southampton legend Matt le Tissier. Olivia will also present awards to the winners of the...